How to Define and Drive Sales Effectiveness

September 23, 2019 sales effectiveness
Join Criteo and Kluster as they define sales effectiveness and discuss how you can drive sales effectiveness in your business.


Tomasz Broniek, Sales Effectiveness Director, Criteo
Victor Baduel, Project Manager - Sales Effectiveness, Criteo
Rory Brown, Co-Founder & CCO, Kluster


1. What is sales effectiveness and how does it fit into the wider sales operations?
2. Tackling sales leaders' #1 challenge through sales effectiveness
3. The 3 pillars of Sales Effectiveness
4. Bridging the gap between sales and other departments through sales effectiveness
5. How Criteo increased their win rate
6. How to implement a project that the sales team don’t want

Download Criteo's latest whitepaper: Top 6 Challenges that Sales Effectiveness Helps to Overcome

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